Hello, Buddy!
Did you hear about how chocolate brands are facing their toughest time ever?
Well, people all over the world just can't get enough chocolate since there's not enough cocoa to go around. Because of this, cocoa prices are shooting up on the 4th of July and chocolate brands are going to raise their prices. They might also have to find new ways to convince people to keep buying, even if it costs more.
Which begs the question ‘how?’
In Today’s Email:
- You're Not The Problem
- Story Of The Week: The Best Part About Working In Customer Service
- AI Tool Of The Week: Artemis is your all-in-one solution for running multichannel prospecting campaigns! You can effortlessly connect with your chosen prospects automatically
- Opportunity Of The Week: Deloitte Graduate Recruitment 2024 For Young Nigerian Graduates
THE BIG IDEA
You're Not The Problem
“Omg that's too expensive!” “X amount for this?!” “I can get it cheaper elsewhere anyways”.
If you've ever tried getting someone to buy what you sell, you've likely come across these reactions from your potential customers. Especially when it's a high ticket offer.
And let's be frank, it can be a little annoying. Majorly because you put in a lot of work and considered your product or service worth the buy.
I stumbled on a video where the CEO of lempire, Guilluame Moubeche, broke down an awesome strategy to counter the “this is too expensive” statement.
Why should you take this guy seriously?
You've probably noticed how most companies take over 10 years to achieve $1million in revenue, but his company Lempire, attained $10million in just 3 years!
Beyond this video you should also check out how he used marketing and sales wisely to further scale to $20m.
So next time you feel the need to slash your prices, here's a gentle reminder that your offer isn't expensive, you just haven't discovered the best way to sell it.
OPINION PIECE: REGINA ONEKPE
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TRENDS
What Sales Moguls Are Gisting About
- If you have a brand, you are in for a treat this year! Meta's got some exciting new updates coming for brand campaigns
- Despite the whole chaos around TikTok last week, their revenue wasn’t affected
- Guess what? Gen Z now prefers TikTok and Instagram over Google for searches!
- Have you heard about how most marketers are switching their jobs in less than three years?
STORY OF THE WEEK
The Best Part About Working In Customer Service
My mum likes to tell anyone who’ll listen that I was born talking and haven’t stopped since! Well, the good news is there are few jobs I can think of where I can get paid to speak to people all day, every day.
A lot of folks think it’s all argy-bargy. Actually, you can have really fun banter with so many customers – it helps me connect with them and…
MEME OF THE WEEK
It's about time for performance reviews 😂
Credit: SALESMEMES.ONLY
SALES 101
What did you hear about A/B testing?
JOBS OF THE WEEK
This Is Where The Money Is
- Content Marketing Manager at RemotePass
- Brand Manager at LIPTON Teas and Infusion
- Sales Executive at Leadway
- Social Media Manager at Colvi Limited
- Customer Service Executive at WorQulture
- Customer Support Representative at Oriental Selected LCC
- Senior Digital Marketing Manager at MTN
- Telesales at Jobmag
- Sales Representative at WorQulture
- Sales & Marketing Executive at Orange Group Limited
Top Resources For You
- 🔍 Come have a look at the pros and cons of AI in advertising, plus a strategy for you
- 📊 Do you know the impact of audience analysis and how to properly go about it?
- 🚀 These customer acquisition challenges would help you stay ahead in 2024
- 🔮The future of sales might be in your hands, here’s why
- 💡 Struggling with order rates? These 5 tips can improve your order rates
- 🏢 Brand building isn’t just for B2C anymore. Discover why it is important in your B2B marketing
- 🤖 AI Tool Of The Week: Artemis is your all-in-one solution for running multichannel prospecting campaigns! You can effortlessly connect with your chosen prospects automatically
- Opportunity Of The Week: Deloitte graduate recruitment 2024 for young Nigerian graduates
AFTER 9-5 GIST
Unrelated But…
- Lawyers narrating their hilarious experiences in court 😂
- Seems like Bruno Mars $50 million gambling debt claims might have been noise after all
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