Wait, have you joined threads yet?

The power tussle between Meta and Twitter

abraham

Abraham Iyiola

Jul 7, 2023

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Welcome to this week's edition of Workshift Weekly!

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If you noticed a delay in response time from your team yesterday, let me be the one to let you know… (whispers) “They were on threads” 👂🏽


In Today’s Edition

  • Are you on Threads yet?
  • Top Job Boards for Your Recruiting Team
  • Growth vs Fixed Mindsets
  • Twitter threatens to sue Meta after rival app Threads gains traction

Are You on Threads Yet?

Has your social media team jumped on the Threads trend yet? We have at CareerBuddy 🤭, and yes, it’s amazing!

While this is not a social media marketing masterclass, the threads “saga” got me thinking about “Innovation” and “Timing”

The Backstory

In 2019, Meta, then Facebook debuted a new messaging app called Threads. The app was intended for Instagram users and it was designed as a camera-focused app. Long story cut short, they designed this app to compete against Snapchat. However, by 2021, it was time to say goodbye.

This was not the first time Facebook had tried to outshine Snapchat. They launched Poke in 2012 and Slinghsot in 2014 but neither app took off.

Little did we know that Meta had picked a new rival, Twitter. Threads had been incubating until Mark decided to spill the beans on Wednesday 5th of July.

Why launch now?

Since Elon took over twitter, there has been the battle to remain relevant. From the Launch of Bluesky to Mastodon, what eventually pulled the trigger signal for Meta was the announcement on Twitter restrictions which were implemented to “detect and eliminate bots and other bad actors”.

Why this story?

You have a great team and their ideas are just as amazing. It’s not always “strategy” that determines the success of your innovations - it could just be timing.

Yes, we are in H2 and videos like this have been flying around Mark’s internet on how you have to make the most of the remaining half of the year;

But here’s my two cents:

  • If there is something you’re doing that is working - you’re doing it right, keep at it.
  • And if there’s something you’re doing that isn’t working, it’s either of these two things - it’s not the right thing or not the right time. Simply switch things up or be patient.

By the way, what do you think about the new social media app and its impact on your team or company? I’d love to hear from you;


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CORPORATE CULTURE AND TEAMS

Top Job Boards for Your Recruiting Team

With the job market becoming increasingly competitive, it’s more important than ever to have access to the top job boards out there.

These top job boards are sure to have the cream of the crop. Whether you’re searching for entry-level candidates or seasoned professionals, these job boards have got you covered;

Additional Resources:

Discover a wealth of valuable resources tailored for employers in our extensive blog library. Here are a few handpicked snippets just for you:

Access our Human Resource Guides

Access our Job Descriptions Directory

Access our Interview Questions Directory


AS SEEN ON TWITTER

Growth vs Fixed Mindsets

Twitter has become a school with endless resources, every week I will be sharing useful tweets that will be beneficial to you as you continue to build amazing products. Click on the images to view the thread.


FROM THE LEADER’S LIBRARY

Twitter threatens to sue Meta after rival app Threads gains traction

Twitter is threatening Meta with a lawsuit after the blockbuster launch of Meta’s new Twitter rival, Threads — in perhaps the clearest sign yet that Twitter views the app as a competitive threat.

On Wednesday, an attorney representing Twitter sent Meta CEO Mark Zuckerberg a letter that accused the company of trade secret theft through the hiring of former Twitter employees.

The letter was first reported by Semafor. A person familiar with the matter confirmed the letter’s authenticity to CNN.


MEME OF THE WEEK

Source


AI TOOLS OF THE WEEK

AI Tools you should be using to make your work easier

  • Predicts AI - Predicts customer responses on creative assets

  • Lumiere 3D - Generate immersive 3D videos for e-commerce and marketing

  • Sidekick - Get answers from your apps using natural language.

  • Prompt Drive AI - Your All-in-one Prompt Management Tool

  • Loopin AI - AI meeting assistant for customer-facing teams


QUOTE OF THE WEEK
“The two most powerful warriors are patience and time.”

— Leo Tolstoy, War and Peace

ABOUT CAREERBUDDY

Hire Smarter, Not Harder

At CareerBuddy, we make hiring seamless for fast-growing companies, we pride ourselves on knowing the best people that will excel in a Startup. With a candidate retention rate of 90.3%, it is safe to say “We are the best in the game for Startup hiring in Africa”.

We have worked with our partners to hire both for Technical and Non-Technical roles,  we have also helped them with expansion in Africa. Some of our clients include Bamboo Invest, Helium Health, Cassbana, Cadana, Fincra, CrowdForce, Casava, TeamApt (now Moniepoint), Sabi, etc.

Are you hiring at the moment? Contact us


Written by Oluwaseun Aladetoyinbo, Ayodeji Faleye
Edited by Oluwaseun Aladetoyinbo

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