An overlooked revenue stream

Chances are, you've never really considered this one

abraham

Abraham Iyiola

13 juin 2024

Hello, Buddy!

Meta is making WhatsApp better for businesses.

They’re training AI to respond to customers' most common questions and integrating ad creation for Facebook and Instagram to send customer reminders.

Good move for customer service, yeah?

In Today’s Email:

  1. Content licensing
  2. AI Tool Of The Week: Regie.ai will help you find opportunities and get winning strategies for your leads.
  3. Opportunity of the week: KPMG Global Graduate Trainee Program 2024/2025

THE BIG IDEA

Maybe, Put Your Brand’s Content Up For Rent

Mark Harmon Gibbs GIF by CBS

Do you have revenue goals giving you the side-eye, wondering how you'll achieve them with only 2 weeks left in Q2?

Me too.

I just stumbled upon an underrated revenue stream and had to share it with you.

Yes, we all know about selling digital products, but have you ever considered renting out your content?

Apparently, that’s what’s up!

It’s called content licensing. You keep ownership of your content but get paid for its time-specific use.

For instance, you can find publishers on LinkedIn, Twitter, and through lead lists, and then license your content for them to post on their sites for a specified period.

It's an amazing way to create a new revenue stream while amplifying the impact of your content.

I like how Alexandria puts it:

Licensing is a great way to maintain ownership over your brilliance while making it more accessible to see a much greater impact than when it's solely in your hands

Willing to give it a shot?


What Sales Moguls Are Gisting About

  1. Did you hear Google’s search algorithm leaked?
  2. Huskee Digital has just launched TRENDS training to help brands drive business growth
  3. Tolaram has acquired 58.02% Diageo’s shareholding in Guinness Nigeria

STORY OF THE WEEK

McDonalds Made Millions Without Saying Their Name

McDonald's new ad, featuring fun nicknames from British youth and no obvious branding, has scored top marks for brand recognition.

I think you can learn from it.


MEME OF THE WEEK

Anything to seal the deal, please😅

CREDIT: PIPEDRIVE

SALES 101

JOBS OF THE WEEK

This Is Where The Money Is

#1 Job Of The Week 🎉

Sales Development Executive at J.B. Hunt

Compensation: $80,000 - $100,000 per annum

You can reach out personally to the recruiter here!


Top Resources For You

📽Here's why you should create more short-form videos

💻YouTube now lets you write captions to create video backgrounds

📨 See the best cold call script ever

📞 Start your sales call with these five easy steps

🤖 AI Tool Of The Week: Regie.ai will help you find opportunities and get winning strategies for your leads

💡 Opportunity of the week: KPMG Global Graduate Trainee Program 2024/2025


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Written by Onome Akpodonor, Temitope Ayanyemi
Edited by Onome Akpodonor

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