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Hello, Buddy!
If you’re in customer service, this is an insightful tweet I’m excited to share with you.
In Today’s Email:
- Level Up Your Game
- Story Of The Week: 5 Nigerians Share Their Job Loss Stories
- AI Tool Of The Week: Ubico simplifies the way you find your next customer
Level Up Your Game
There’s a surprising post by Mike Lieberman, the CEO of Square 2, about how many times you need to reach out to a potential customer before they agree to talk to your sales team.
It turns out, according to HubSpot's research, it takes around 12 to 15 touches! Yes, whether it’s through emails, LinkedIn messages or even phone calls.
That’s shocking because 6-10 touches were more than enough years back.
Mike says if you want to get better at this, you need a solid plan for your outreaches. And he provided a great breakdown of what this could look like, including emails, LinkedIn messages, and even video content.
Since the primary goal is to secure a meeting with the prospect. Each touchpoint should be relevant to the prospect’s industry, role, and challenges.
If you want to effectively engage with prospects and book more calls, this post is the only resource you need.
This Is Where The Money Is
- Digital Marketer at BrandDrive
- Head of Commerce and Marketplace at Klump
- Sales Manager at FxBridge
- VP, Growth and Marketing at SellMedia
- Account Manager at Microsoft
- Senior Manager Client Marketer at Visa
- Senior Director of Demand Generation at Exit Five
- Head of Product Marketing at Exit Five
- Senior Social Media Manager at Close
- Business Development Lead at NBA Nigeria
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TRENDS
- Brazil just blocked Meta from using social posts to train AI
- Forget Sora, Runway is the AI video maker coming to blow your mind
- The shocking gap in social media marketing
5 Nigerians Share Their Job Loss Stories
Esohe
My experience still hurts to this day, but God has been good. I worked at this big firm and the company was doing well. I was earning enough to feed myself, care for my parents and siblings, live a soft life, and still save. Guy, I had my own official car and apartment. In fact...
🌟 The top 2024 customer success trends
🚀 The secret to upskilling a sales team with AI
📈 Everything you need to successfully create emails that get high open rates and lots of clicks
📊 How to narrow the metrics that matter for your content business
🤖AI Tool Of The Week: Ubico simplifies the way you find your next customer
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