Hello, Buddy!
‘‘Video killed the radio star. And social media killed the television star.’’
Read (past tense) that somewhere. The whole idea is people are turning to social media for news. Is your brand leveraging this information?
In Today’s Email:
- How to turn criticisms into opportunities
- Story Of The Week: From Software Development to Marketing?
- AI Tool Of The Week: ZELIQ turns your leads into clients by accessing 450M+ contacts, finding prospects' emails and phone numbers, and automating outreach
So, They Criticized Your Work Again?
An irony about growth is that while most people dislike criticism, it is primarily necessary.
With brands, this is no different. Sometimes, the brands we are responsible for are babies. The emotional connection makes us overly protective, and criticism is an attack on us or our work.
But in truth, it isn't.
Infact, let them criticize you!
Why?
- It is an opportunity to foster growth.
- It improves the relationship between our brands and consumers.
- It builds trust and loyalty.
In my experience, consumers know things can go wrong. Regardless of whether it is their fault or yours. If you are working in marketing, sales, or any other customer-facing role, whenever you encounter criticism, here’s how to turn it into an opportunity:
- Actively listen: It doesn’t matter if it is in person, on social media, by phone, or via email; actively listen to the customer.
- Identify actionable points: While listening attentively, clearly identify actionable points and communicate them.
- Validate the customer: Your goal is not to be right or for the customer to have their way; they want to be heard.
- Take it offline: Have a call if possible, but avoid passive-aggressive back-and-forth texts, comments, or emails.
- Reframe criticism as feedback: It shows growth.
- Follow up and show progress: Take action and circle back to show how the criticism is impacting the brand to be better.
I firmly believe this is relevant not just to brands but also to your growth. The outcome of every criticism should be some form of improvement or education rather than being defensive.
Brands and individuals die the day they stop optimizing for ‘being better.’
Cheers to being 1% better daily.
OPINION PIECE: PRINCEWILL AKUMA
Join The CMCG Slack Group!
If you’re a content marketer looking for a supportive community to grow, learn, and connect with others, the Content Marketing Career Growth (CMCG) group is just right for you. It’s a space where you can share feedback, learn new marketing strategies, and help other experts in the field.
What makes CMCG different is its strict rules that keep the group free of spam and self-promotion, ensuring that every conversation is helpful and focused on learning. This makes it one of the most reliable and respected communities for content marketers.
This Is Where The Money Is
- Sales Executive at Uncover
- Customer Success Expert at Mozio
- Product Marketing Manager at Time Doctor
- Technical Account Manager at Wingspan
- Account Executive, Newspack at Automattic
- Sales Development Representative at Superside
- Account Manager at Earnipay
- SDR Team Manager at Canonical
- Moniepoint Customer Support (Imo State) at Moniepoint
- Customer Success Manager at Sift
FUN FACT
"Branding" started with livestock owners burning marks on their cows to tell them apart. The word "brand" actually meant a piece of burning wood.
A thousand years later, and while in a different expression, branding still reflects the marking of a product for easy identification and distinction.
CREDIT: SKYWORD
TRENDS
- Could it be time to rethink your Google Ads strategy? Google is currently on trial, and it might affect online ads
- Have you seen the reels marketing tips that Meta recently shared in their new guide?
- YouTube has added new website visits to help you drive traffic to your website
From Software Development to Marketing?
Starting out his career as a software developer in 2001, Oluwapelumi Oyetimein realized that there was more to building a successful app than writing code.
After trying his hands at other aspects of business, he decided to focus on marketing. Today, Oyetimein has made a name for himself in the industry, leading marketing and growth for several top companies.
In this post, he talks about his transition from software development to marketing and how he consistently stays on top of his game.
PS: Share your career story with me (Keeping you anonymous is my job)
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🌎See what 54 Google Ads experiments taught this guy about lead gen
📝How to validate a market for your next sales funnel
🤖AI Tool Of The Week: ZELIQ turns your leads into clients by accessing 450M+ contacts, finding prospects' emails and phone numbers, and automating outreach
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