Hello, Buddy!
Omg I had such a great time watching the Olympics and now that it’s finally over, I’ll just say not checking this out would be a bad decision.
In Today’s Email:
- Lead Generation Strategies That Actually Work
- Story Of The Week: Haven’t You Done Enough?
- AI Tool Of The Week: Cloze: Talk about a smart CRM and AI assistant in one
Lead Generation Strategies That Actually Work
“We need to generate as many leads as possible”
If you haven’t heard this before then do you really work in marketing or growth? 😄
Hey everyone! If there’s one thing I’ve learnt as a marketing professional, it’s that lead generation can be both the most pressure-inducing and the most rewarding part of my job. When the strategies click, the efforts are worth it.
Let me share some lead-generation strategies that have worked for me.
Content: First up, Content is King. Don’t roll your eyes, I know you’ve heard this before, but seriously, creating valuable content that speaks directly to your target audience is a game-changer. Whether it’s blog posts, eBooks, or my favourite - Guides, make sure your content is engaging and solves a problem.
Trust me, people love to share and engage with helpful and relatable content.
- Email Marketing. I know, I know, email sounds old-school, but it’s far from dead. As someone who works for a B2B company, email marketing has helped me generate the most leads. Especially when you segment your list and craft personalised (people appreciate when you speak directly to them) and value-packed emails that speak to the pain points of your audience and show how your products or services can help.
Google Search Ads: This is another game-changer I tried recently that is working for me. Identify the keywords that suit your business (What are people searching for?). Launch the Google ads that lead people to your website or a dedicated landing page and watch the website visits increase, lead forms filled, and an increase in the number of signups or downloads (depending on your end goal).
- Webinars: Host an engaging webinar where you share your expertise and watch the leads roll in! Ensure your webinar topic is highly relevant to your target audience. Don't forget to create a registration form to capture their information, so you can follow up with them later about your products or services. People love free knowledge, and webinars are a great way to showcase your authority in your niche.
So there you have it, my go-to lead generation strategies that actually work.
Remember, the key is to be authentic, and consistent, and always put your audience first. Now go out there and generate some leads like the marketing rockstar you are!
Cheers to your success!
OPINION PIECE: OMOLARA DADA
This Is Where The Money Is
- Field Recovery Officer at Mida
- Growth Marketing Manager at Owner
- Manager, Sales at Owner
- Marketing Operations Manager at Owner
- Pricing & Monetization Strategy Lead at Atlan
- Market Development Representative at Patch
- Client Executive at Marsh
- SDR at Magic
- Telesales Representative at The Infinity Group
- Sales Development Representative at Twilio
Fun Fact
You are always living in the past.
Everything you’re experiencing right now actually happened 80 milliseconds ago.
A study conducted by Dr. David Eagleman at the Baylor College of Medicine found that our consciousness lags 80 milliseconds behind actual events.
TRENDS
- Why is everyone running to this platform?
- Now ad campaigns will be a lot better
- Several employees on the TikTok African team were laid off
Haven’t You Done Enough?
Being in customer service comes with a lot of funny and sometimes annoying experiences with customers. This lady sharing her experience with an unruly customer is hilarious because why did she stress her for nothing?
From TikTok
If you ever want to sell using emotions, this is a cheat sheet on how to combine them:
🌟 OBM is the B2B secret sauce for HR tech companies
📸 7 Instagram shoutout pages to boost your follower count
🧠 Maybe behavioural science is the hack you need
🚀 Tips for building a brand online
🤖AI Tool Of The Week: Cloze: Talk about a smart CRM and AI assistant in one
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