I don’t know your plans for October but if you aren’t attending Moonshot, are you seriously chasing the bag?
Hello, Buddy!
Can I hear you say Amen?
In Today’s Email:
- Want to grow your customer base?
- Story Of The Week: If only I had listened to your advice sooner
- AI Tool Of The Week: Lyzr builds outbound systems that sell for you
Want to Grow Your Customer Base?
We all know how challenging it can be to get new customers, especially when you're trying to stick to a budget. But what if I told you that you don’t need a massive marketing budget to acquire customers?
Yup, it’s totally possible.
Here are some simple, cost-effective customer acquisition methods you can use:
Word-of-Mouth Marketing
See sometimes, your best salespeople are your happy customers! Encourage them to spread the word by creating referral programs or offering incentives. People trust recommendations from friends wayyy more than ads.
Leverage Social Media
You don’t have to be everywhere, just where your target audience hangs out. Whether it's Instagram, LinkedIn, or even TikTok, create content that resonates with your audience. Engage with them, respond to comments, and build those relationships.
- Collaborations
Partner with other brands or influencers in your niche. This is a fantastic way to tap into each other’s audience without spending too much. Win-win! - Content Marketing
You’ve heard it before—content is king. Blogging, creating helpful guides, or even starting a podcast can build trust and draw potential customers in organically over time. Bonus: It’s also great for SEO. - Email Marketing
Contrary to popular belief, email marketing is still super effective. Build an email list by offering something valuable in return, like a free guide or discount. Then, keep in touch with personalized emails. It’s one of the most cost-effective ways to stay top of mind. - Offer Free Trials or Demos
Let your potential customers experience the value you bring before they commit. A no-risk trial can often lead to more conversions.
At the end of the day, customer acquisition doesn’t have to be complicated or expensive. It’s about being strategic and finding what works best for your brand. And remember, it’s always about building relationships first.
What low-cost customer acquisition strategies have worked for you? I'd love to hear!
Catch you next time.
OPINION PIECE: OMOLARA DADA
CHIT-CHAT OF THE WEEK
What are they doing wrong? 😭😂
Hang Out With The Big Guys In Tech!
So, what’s special about this event?
If you’ve been looking for a way to scale your business and meet content creators like Layi Wasabi, Jay On-air or even the CEO at Andela…this is your opportunity!
- 🌍You can get your brand in front of Africa’s top tech leaders, founders, investors and creators while having fun.
- ✨Moonshot is where you’ll get fresh, actionable strategies directly from Africa’s top experts.
- 🤝You’ve followed them on LinkedIn, liked their posts, maybe even retweeted them. Now’s your chance to meet them in person.
This event is going to sell out fast, that’s why there’s something special for you as a subscriber; you get 20% off ANY TICKET (excluding student tickets) when you use the code ‘MSCRB’ while checking out!
This Is Where The Money Is
- Community, Content and Brand Assistant at Uncover
- Business Development Executive at African Capital Alliance
- Sales Manager at GT Powertank
- Marketing Manager at GT Powertank
- Proactive Sales Executive at Marriott
- SEO Specialist at TipTop
- Sales representative at Etihad
- B2B Sales Product Officer at Etihad
- Customer Sales Executive at Apello
- Lead Generation Assistant at Strivenest
TRENDS
- Disney has a crazy goal, want to know what?
- Microsoft is about to change how Copilot ads appear and trigger
- I guess virtual influencers are taking over human influencers
If Only I Had Listened to Your Advice Sooner
Content creation is now the go-to strategy for digital marketers, but how are some creators managing to stand out?
To answer that, let’s steal from the minds of Africa’s top digital creators who have cracked the code.
In this feature, four of the biggest names in Africa’s content industry; Salem King, Peace Itimi, Korty EO, and Fisayo Fosudo, shared their stories.
From IG
FEAST FOR FREE
🚫How to avoid spam folder for cold emails
🚀Use this to boost your conversions by 785% in one day
📈This is how to create a successful AI marketing funnel in 2024
💸44 ChatGPT prompts to help you make money
🤖AI Tool Of The Week: Lyzr builds outbound systems that sell for you
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