LinkedIn is a professional networking platform, that is constantly evolving. To maintain a good media presence on the platform, it’s important to stay updated with the latest trends and follow influential accounts that can provide valuable insights, industry knowledge, and networking opportunities. Here are some LinkedIn trends and accounts worth following:
LinkedIn Trends
-
Video Content: According to Forbes, 80% of internet traffic is video traffic. Video content receives higher visibility and creates better engagement. They are a great way to share information with your audience and they can be used to establish trust and authority in an industry niche. Posting your company’s or personal videos will help your audience to identify with your company or you better. People love to see behind-the-scenes footage and want to know who is part of the company or your personal team, which in turn leads to a personal connection with them. Short videos, interviews, webinars, and tutorials are effective ways to engage your audience and share valuable insights.
-
Personal Branding: In order to stand out in the competitive job market, more professionals on LinkedIn are concentrating on their personal branding. LinkedIn provides tools like the Featured section, Creator Mode, and Cover Story to highlight your accomplishments, expertise, and special value proposition.
-
Remote Work and Flexibility: With the global shift towards remote work, LinkedIn reflects the changing work landscape. As an employer who wants to attract top talent to your company, you should create content and discussions around remote work, virtual collaboration, and work-life balance because they are currently gaining popularity. Following related hashtags like #remotework or #futureofwork can provide valuable insights.
-
Diversity, Equity, and Inclusion (DEI): LinkedIn is witnessing a growing emphasis on diversity, equity, and inclusion. Companies and professionals are actively discussing strategies for creating more inclusive workplaces, addressing biases, and promoting diversity. Writing valuable content and providing resources on DEI topics can boost your media presence on LinkedIn.
-
Skills Development and Upskilling: The demand for continuous learning and upskilling is increasing. LinkedIn Learning, a platform within LinkedIn, offers a wide range of courses to develop new skills or enhance existing ones. To keep up with what is trending, it’s important to follow accounts that share insights on in-demand skills, emerging trends, and learning resources that can be beneficial.
-
Hashtags: Marketers use LinkedIn hashtags to boost their content. Hashtags are the ideal tool for content filtering and categorization as the LinkedIn audience continues to expand. To gain the most exposure, incorporate hashtags into your content, business profile, and videos. Use hashtags to find relevant conversations to join and to further promote your business and generate leads by including them in the comments. When you use relevant hashtags, it’s easier for people to search for and find you.
LinkedIn Accounts to Follow
-
Influential Professionals: You should follow influential professionals in your industry who regularly share valuable insights and thought leadership. Examples include Bill Gates, Richard Branson, and Arianna Huffington, or industry-specific influencers like Gary Vaynerchuk (marketing), Satya Nadella (technology), or Sheryl Sandberg (leadership).
-
Company Pages and Industry Leaders: You should also stay updated on the latest news, updates, and thought leadership from companies in your industry. You can do this by following the official company pages, CEOs, and industry leaders. This allows you to gain insights into industry trends, company culture, and potential job opportunities.
-
Job Search Experts: You are definitely going to have several changes in jobs throughout the course of your career, and you will need help and advice on new trends and strategies out there in the job market. Some of LinkedIn’s job experts include Liz Ryan, the CEO and founder of Human Workplace, Dr. Marla Gottschalk dish out tips on how to make an impact in a new job, and Hannah Morgan runs careersherpa.net, where she teaches how to be more visible online and gives expert advice on job searching.
-
Industry Associations and Professional Organizations: You have to follow your industry associations, professional organizations, and industry-specific accounts. This is because they often share updates, webinars, industry news, and opportunities for networking and professional development. These accounts can provide valuable insights into your field and connect you with like-minded professionals.
-
Career Coaches and HR Professionals: Career coaches, recruiters, and HR professionals are important to have on your timeline because they share career advice, job search tips, and insights into the hiring process. Their content is invaluable because they help you navigate the job market, optimize your LinkedIn profile, and enhance your career prospects. Some of them include Virginia Franco, Jasmine Escalera, and Austin Belcak.
With the digitalization going on in the corporate world, LinkedIn is definitely here to stay, as it’s the first choice for many professionals. So, if you want to maintain a good media presence on LinkedIn, follow the trends and accounts to help you become well-equipped in your professional pursuits.