Hello, Buddy!
I’m pretty sure Google has had it with all its competitors, especially now that ChatGPT is about to introduce its very own web search products.
Guess that probably means a new algorithm for sales and marketing professionals like you to catch up with. But don’t worry, I’ll be here to give you free tips to figure your way around it, if that eventually happens!
In Today’s Email:
- Flip The Switch
- Story Of The Week: Why I Love Sales
- AI Tool Of The Week: Chorus.ai will help you with real-time insights into sales conversations
THE BIG IDEA
Flip The Switch
Ever since video marketing took a surge, (because well, 91% of consumers prefer to watch online video content from brands, and 86% of marketers are using videos as a content marketing tool) editing videos to look wholesome has been a top priority.
A good example of a creator who makes banks from videos is the one and only MR Beast. If you were to go online, you’d see curious search times like “How does Mr Beast make engaging videos?” “How do I edit videos like Mr Beast?” “What does Mr Beast use to edit his videos?”
That’s how good his videos are. So it’s surprising to hear that the same “Mr Beast” is now telling creators to stop using his quick-cut editing style.
Oops!
Apparently, Mr Beast has discovered that videos that are longer and also focus on telling stories perform wayyy better than his nature of videos.
That’s believable because storytelling increases the value of products by up to 2,706% and it can even convince a potential customer to pay higher.
But what is video storytelling and how do you use it? Here are 5 easy steps to make an awesome storytelling video.
This way, you aren’t just making videos because it’s a trend, but instead to have all your consumers’ eyes on just YOU.
OPINION PIECE: REGINA ONEKPE
TRENDS
What Sales Moguls Are Gisting About
- It seems some advertisers in Nigeria are flouting the rules
- Scared of missing out? Google is making it even worse! See this
- Of the 1% of Apple Vision Pro customers who return the device, 20-30% do so because they can’t figure out how to set it up
- Google Ads will automatically start pausing ad groups with low activity starting March 11, 2024
STORY OF THE WEEK
Why I Love Sales
I love sales and selling and I can never understand people who say to me that they hate selling to people because they don't want to sound "salesy" - Is that even a word?
But I do get it, if you are working for the man, well then sales can feel like a chore. Hitting somebody else's target, building their empire.
Them getting all the glory, while for all your effort, you end up with just enough money to get you through the month.
There are several reasons why I love sales and selling, and I wanted to share with you exactly why I love the fine arts of being able to sell confidently. You will be amazed at how powerful this can be in terms of building a strong relationship with a prospect, whether they buy or not. Which leads me nicely onto…
MEME OF THE WEEK
Credit: SALESMEMES
SALES 101
JOBS OF THE WEEK
This Is Where The Money Is
- Sales Executive at Careerbuddy
- Marketing Executives at Careerbuddy
- Call Centre Agent at Careerbuddy
- Customer Care Representative at Careerbuddy
- Business Development Manager at Flutterwave
- Call Center Representative at Flutterwave
- Product Copywriter at Prospa
- Customer Service Representative at Sigma Consult
- Google Ads Manager at Digital Darts
Top Resources For You
- 🔒 Of course you want your customers to keep coming back, so here’s a secret for that
- 📘 This is a step-by-step A/B testing ebook with everything you need to scale your content creation
- 💰 Sprout Social created the Influencer Marketing Budget Template so you can use it to organize and optimize all your efforts as you advocate for your influencer dollarsss
- 🎣 These tips from extensive research are for B2B marketers who want to hook their audience
- ⚙️Productivity tools can be a game-changer if you are a social media marketing professional and these are 11 of them
- 🤖 AI Tool Of The Week: Chorus.ai will help you with real-time insights into sales conversations
AFTER 9-5 GIST
Unrelated But…
- See how celebs glammed up for Moses Bliss's wedding
- Looks like DJ Cuppy is dragging her exes
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