So we’re on a mission to help 10,000 Africans in Diaspora thrive but we can’t do this without YOU.
Hello, Buddy!
If I had to ask you about the most used social media apps, TikTok would probably top your list.
But, data says TikTok is way behind and last year, Facebook claimed the throne as the #1 most used social media platform.
Why does this matter? Well, everyone's starting to wonder if TikTok's venture into shops and e-commerce is chasing users away from the “once” most used social platform. Do you think so too? 🤔
In Today’s Email:
- Should you pack your luggage to X?
- 10 smart strategies to bring in fresh leads
- Story of the week: “You need the patience it takes not to smash an iPhone when it’s acting up’’
- Opportunity of the week: 2024 Tony Elumelu Foundation Entrepreneurship Programme
THE BIG IDEA
Should You Pack Your Luggage To X?
First, it was Elon Musk paying Twitter X users for engagements on their posts, and of course, many people began tweeting aggressively to spark conversations. I mean, who says no to a credit alert?
Now, it's Mr Beast making $260k on a single video on X!
Just for context, that was precisely the amount of money those dudes who tried using the submarine to see the Titanic, paid to get in. Exactly, it's a huge amount of money to make from a single video.
And it's because advertisers were pretty sure it would perform well so they bought a significant amount of ad slots. Plus, the streets say that X may have somewhat assisted in pushing the video further. But does it matter?
Your video may be the next to gain $250k on X so do well to check this out.
Oh, and Mr Beast is giving out $25k i.e. 34m if you engage with his account. This particular tweet by a Nigerian sent me rolling.
OPINION PIECE: REGINA ONEKPE
Here’s What’s Up!
Should I say more or you get the gist, already? Yes, we want to start something for Africans in the Diaspora, and we need your input to make it work.
Can you spare about 30 seconds of your time to fill out a short form, please?
TRENDS
What Sales Moguls Are Gisting About
- Google is rolling out conversational AI in search ads. So you can expect higher-quality campaigns with less effort
- New research is pointing fingers at approximately 7,000 companies, suggesting they're keeping tabs on individual Facebook users and their online shenanigans
- On February 29, 2024, LinkedIn’s lookalike audiences will be discontinued
- John Felton, who has been with Amazon for over 19 years, is now the CFO of Amazon Web Services
- Partnerize dug into the habits of 1,000 shoppers to spill the tea on how they navigate affiliate marketing from start to loyalty. See their latest report
STORY OF THE WEEK
“You Need The Patience It Takes Not To Smash An iPhone When It’s Acting Up…”- Onyinye
I just wrapped up an amazing conversation with Onyinye Ezulufor from Union Bank Nigeria. Her story involves a mix of history, international studies, and military expertise, all rolled into one fantastic customer service manager, storyteller, and founder of Tawer Africa.
The level of patience required in customer service is immense especially when dealing with people who may be going through tough times. It’s the kind of patience that prevents you from smashing your iPhone when it’s acting up…
MEME OF THE WEEK
“Fresh Leads” are music to our ears.
CREDIT: MEMEBASE
JOBS OF THE WEEK
This Is Where The Money Is
- Market Development Manager at Sabi
- Sales Manager at Ark
- Head of Sales at Platos Health
- Head of Seller Management at Sabi
- Lead Generation Specialist at Direct Medics Healthcare Recruitment
- Brand Marketer at Blue Brain Services
- Sales and Marketing Specialist at Yahaya Communication Center
- Customer Service Representative at Cassidy Holdings
- Copywriter at Technocode
- Facebook Ads Specialist at Stafaro
- Sales Manager at Estrada International Staffing Solutions
- Account Executive at Prospa Technology Ltd
Top Resources For You
- 🔍 Let's talk about lead generation: Here are 10 smart strategies to bring in fresh leads!
- 🚀 Come see what's coming in content marketing and demand generation for 2024 and how you can tackle it!
- 💰 How to monetize your marketplace (without losing money first)
- 📈 See strategies for boosting e-commerce ROI
- 🤖 AI Tool Of The Week: Sellesta will help you elevate sales on your website, Amazon, and marketplace.
- 💡 Opportunity Of The Week: Apply Now for $5,000 in the 2024 Tony Elumelu Foundation Entrepreneurship Programme
AFTER 9-5 GIST
Unrelated But…
- Here's how to stalk or spy on someone's Twitter account like a proper FBI 👀
- The complete list of Oscar nominations is here! Curious to know who made it in?
- Why Lagos isn't for the weak
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