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Welcome to another edition of Workshift! The exclusive newsletter for Leaders, Founders, Managers and HRs.
If you missed last week's issue, catch up here.
In Today's Email:
- Why Employer Branding Isn’t Just HR’s Problem
- Some “Please Find Attached” Alternatives to Liven up Your Emails
- AI Tool Of The Week 🤖: Cogito Blends Emotion and Conversation AI Into an Innovative Platform, Offering Real-Time Insights During Live Interviews
- Opportunity Of The Week 💡: Apply for the Boabab Network October Accelerator Cohort
❓🔍 Mystery Link
This is a platform that helps banks, government agencies and blockchain members track and recover hacked or stolen funds.
THE BIG IDEA
Why Employer Branding Isn’t Just HR’s Problem
If I were to ask you the top five companies you admire or want to work with, what names come to mind, and why? You can take a pause and answer. Don’t worry, your current employer(s) can’t see your mind.
The reason why those names came to your mind is because you’ve seen them, heard about them, read from them, interacted with people who work with them or talked about them, and this made their name register subconsciously in your mind.
You might also have been fascinated by what they do, why they do what they do, how they do what they do and long to be part of this.
The aggregation of all these factors is what makes up an employer brand.
Employer Branding is the proactive process of positioning your organization as the employer of choice, both for current employees and prospective candidates. It's about defining your company's values, showcasing the culture and fostering a compelling narrative that attracts top talent.
Why does this matter? Well, according to LinkedIn, 88% of job seekers consider an employer's brand reputation before applying for a job. And companies that invest in strong employer branding are three times more likely to make quality hires. Doesn’t that sound like good news to you?
There are many ways to improve your employer branding. A few of them include:
- Know your company’s unique value proposition and be able to sell them.
- Leverage employee-generated content (EGC) to tell unique stories
- Have a career page that sells your mission, vision and highlights your culture.
- Revisit your recruitment and onboarding process. As I love to say; one of the fastest ways a company can build (or ruin) their employer brand is how they handle their recruitment.
Are you part of the companies that ghost candidates? Well, there goes your employer brand.
It is 2024, and building a positive brand perception is pivotal to attracting quality talent. Are you going to carry out an employer brand audit today?
P:S- If you’re a leader or HR Manager seeking guidance on implementing an employer branding strategy or any HR-related help really, stop by here to book a time with the author.
You can also stop by his YouTube channel here if you are looking for helpful content around Career, Employability and HR.
OPINION PIECE: EMMANUEL FAITH, GPHR, ACIPM
Challenge Of The Week 🎯
Small businesses often don't get the recognition they deserve. To help change that, create a list of 4 to 5 small businesses that your employees and their families can visit when they need products or services.
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Do You Like the Sound of Free Employer Branding?
We're on a mission to help startups that genuinely care about building a great workplace change the negative narrative surrounding startups in West Africa.
Think your startup is truly invested in building a culture that values its employees?
P.S We will stop accepting applications on September 15th, 2024
Learn From The Best ✍️
How I Became: Jennifer Hodgson and Ashley Rudd, Directors, MODA PR
Like many agencies, Moda was founded by Jennifer Hodgson during the pandemic back in 2020. She teamed up with Ashley Rudd, who is now a director at the company, and the duo have since worked with celebrities, brands and the likes of the Dream Boys.
Here, both Hodgson and Rudd share their career journeys, tips and advice for aspiring PRs…
HR Insights Featuring The HR Digest
Some “Please Find Attached” Alternatives to Liven up Your Emails
Trying to liven up your emails with some alternatives to “please find attached?” Sending emails is a core part of corporate life but the task can get extremely repetitive over time. There are only so many please and thank yous one can have in their system before exhausting their reserve of polite addendums.
Some organizations let you drop your guard and frame your emails however you like for all internal communications, which eases some of the awkwardness between teammates.
Still, not all workplaces are relaxed enough to allow you to personalize your emails and greetings the way you prefer. Let’s look at some new ways to say please find attached that works best for you and your organization.
Meme Of The Week 😂
Credit: Memelogy
Where You Should Be 🌍
WWBA Happy Hour w/ Tech Safari & CloudPlexo
Women Who Build Africa is hosting a Happy Hour Mixer in partnership with Tech Safari and CloudPlexo. This mixer is on the 6th of September and is for attendees of the WWBA Assembly 2024, founders, investors and tech workers in Nairobi.
You can expect;
- A room full of interesting tech leaders and workers.
- Cocktail party to network and connect.
Your Target Audience Are Our Friends 🎯
You can advertise with us, details here.
Recommended Read 📚
Make your workforce happier, healthier and more productive with strategies from a world-leader in company culture and health.
In this book, health and well-being expert, Richard Safeer, M.D. delivers a step-by-step roadmap to creating a culture of health on your team and in your company that keeps your people happier and more engaged.
Roundtable 🔄
Is this a correct take?
Workplace Culture 👥
Investing News & Opportunities 💰
- Etuh, Danjuma acquired Notore Chemical for $150m
- Ryan Breslow’s $450 million bolt round is in chaos
- Tony Elumelu announced Heirs Holdings will list more portfolio firms on the Nigerian Exchange to democratize prosperity
There’s More To Being A Leader🎖️
- Do you know how your employees feel about their finances?
- How to give and take constructive criticism
- The 6 biggest mistakes CEOs make
- Opportunity Of The Week 💡: Apply for the Boabab Network October Accelerator Cohort
- AI Tool of the Week 🤖: Cogito blends emotion and conversation AI into an innovative platform, offering real-time insights during live interviews
Pro Tip To Take You Through The Week🌟
What’s Happening? 🤷♂️
While you were away at work, these 5 things happened:
- Tingo Group CEO Dozy Mmobuosi has been ordered to pay over $250 million for inflating the company’s financial performance
- A Bolt investor accused the CEO of attempting to profit personally
- Stripe is planning a new employee stock tender offer with a $70 billion valuation
- Backpage founder Michael Lacey sentenced to 5 years in prison for money laundering
- Musk's Starlink agreed to comply with the judge's order to block X in Brazil
Share With Your Friend 📣
If you know this newsletter can help someone in your network, why don't you go ahead and share?🚀
ABOUT CAREERBUDDY
Hire Smarter, Not Harder
At CareerBuddy, we make hiring seamless for fast-growing companies, we pride ourselves on knowing the best people that will excel in a Startup. With a candidate retention rate of 90.3%, it is safe to say “We are the best in the game for Startup hiring in Africa”.
We have worked with our partners to hire both for Technical and Non-Technical roles, we have also helped them with expansion in Africa. Some of our clients include Bamboo Invest, Helium Health, Cassbana, Cadana, Fincra, CrowdForce, Casava, TeamApt (now Moniepoint), Sabi, etc.
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Written by Onekpe Regina, Emmanuel Faith
Edited by Oluwaseye Adesina
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